胶东海洋非遗田横祭海节文化品牌的塑造与推广研究

Shaping and Promotion of the Cultural Brand of Jiaodong Marine Intangible Cultural Heritage Tianheng Sea Festival

胶东海洋非遗田横祭海节具有独特的文化魅力和价值。文章从文化品牌的建构和传播视角入手,分析田横祭海节文化发展的现状,探讨品牌提升的设计之路,丰富该海洋非遗文化品牌的价值内涵和创新路径。

The Tianheng Sea Festival,a maritime intangible cultural heritage in Jiaodong,possesses unique cultural charm and value.This article proceeds from the perspective of cultural brand construction and dissemination,analyzing the current state of cultural development surrounding the Tianheng Sea Festival.It further explores the design path for brand enhancement,enriching the value connotation and innovative approach of this maritime intangible cultural heritage brand.