“辽西走廊”IP视觉形象设计与文创产品研发研究

“Liaoxi Corridor” IP Visual Image Design and Research and Development of Creative Products

以辽西走廊IP文化创意内容为核心,依托数字技术进行创作、生产、传播和服务。文化旅游品牌IP化的综合实力体现包括文创礼品、服务意识、知名度与认知度乃至辐射辽西走廊沿线、整合辽西走廊区域旅游系统,根据游客的需求强化IP品牌意识,在旅游产品中传达出辽西走廊IP文化氛围。

The paper takes Liaoxi corridor IP culture creativity content as the core,relies on the digital technology to carry on the creation,the production,the dissemination and the service.The integrated strength of cultural tourism brand IP includes products,services,popularity,awareness,as well as the scope of the market radiation,customer quality,etc.,to convey the cultural atmosphere in the tourism products.