基于“双钻模型”的邛三彩文创设计研究

Research on Qiong Sancai Cultural and Creative Design Based on the "Double Diamond Model"

通过双钻模型对四川省邛崃邛三彩文创产品的设计进行创新,解决其在市场和文化方面的问题。调研和定义阶段深入分析邛三彩文创产品现状,确定设计改进方向;通过发展和构思阶段来对邛三彩文创产品所存在的问题进行设计思考解决;在传达和实现阶段以文化内涵需求、文化传播性需求、消费者满意度、商业价值探索为导向,对邛三彩文创产品提出解决方案。

Qiong Sancai pottery is a very representative product of Qiong Kiln located in Qionglai,Sichuan Province.This article uses the‘Double Diamond Model’to innovate Qiong Sancai pottery cultural and creative products to solve its market and cultural problems.Use this model to investigate the current situation of the cultural industry.Develop and conceptualize design improvements.Taking the four points of cultural connotation needs,cultural communication needs,consumer satisfaction and commercial value exploration as the main directions,propose solutions for Qiong Sancai pottery cultural and creative products.