项目教学在《平面广告设计》课程教学中的实施研究

Research on the Implementation of Project Teaching in the Course of "Graphic Advertising Design"

深入探讨了项目教学在高职院校平面广告设计课程中的实施策略,明确设计主题以提升基础调研能力的重要性,探讨了设计有效调查方案的策略,通过挖掘创意精炼核心主题、开拓设计方向以及反思作品来建立评价标准,以此提高学生的设计创意和批判性思维能力。

This paper deeply discusses the implementation strategy of project teaching in the course of"Graphic Advertising Design"in higher vocational colleges.It analyzes the importance of clarifying the design theme to improve the basic research ability,discusses the strategy of designing an eff ective survey plan.It discusses how to establish evaluation criteria by exploring creativity and refining core themes,developing design direction and reflecting on works,so as to improve students'ability of design creativity and critical thinking.