延安时期中国共产党对外宣传实践路径探究

Exploration of the Practice Path of the Communist Party of China’s External Propaganda During the Yan’an Period

延安时期,在建立抗日民族统一战线的迫切要求下,中国共产党从实际出发,实事求是地制定对外宣传策略并加快构建外宣组织体系。为夺取舆论主动权,党通过设立宣传组织机构、完善主流宣传媒介体系等,逐步形成了统一领导、层级明确的传播格局。此外,党还借助外部媒体替己发声,灵活塑造“他者”视角,打通国内外宣传多重渠道,获得了良好的宣传效果。该时期党开创了前所未有的宣传工作新局面,取得了古今中外鲜有成例可与之比拟的宣传成效,赢得了国内外各界的理解与支持。延安时期中国共产党对外宣传的成功实践凝聚了党的无穷智慧,为新时代新征程破除西方话语霸权、在国际舆论场上赢得主动提供了借鉴。

In the Yan’an Period,under the urgent requirement of establishing the Anti-Japanese National United Front,the Communist Party of China formulated the external propaganda strategy and accelerated the construction of the external propaganda organization system from the reality.In order to seize the initiative of public opinion,the Party gradually formed a communication pattern with unified leadership and clear hierarchy by setting up propaganda organizations and improving the mainstream propaganda media system.In addition,the Party also used external media to speak for itself,flexibly shaped the perspective of“the other”,opened up multiple channels of publicity at home and abroad,and obtained good publicity results.During this period,the Party created an unprecedented new situation in publicity work,achieved propaganda results that are rarely compared with those in ancient and modern times,and won the understanding and support of all circles at home and abroad.The successful practice of external propaganda of the CPC in the Yan’an Period condensed the Party’s infinite wisdom,and provided a reference for the new journey in the new era to break the hegemony of the Western discourse and won the initiative in the international public opinion field.