在自我呈现中成长的父亲:全职奶爸自媒体中的媒介形象及成因——以bilibili中全职奶爸up主为例

Growing Fathers in Self-Presentation:Mediated Images and Causes in the Self-Medias of Stay-at-Home Fathers— Taking the Example of Stay-at-Home Fathers Content Creators on Bilibili

全职奶爸的自媒体呈现展现出父亲参与育儿的过程,呈现父亲对孩子的关爱与自我反思,同时揭露了全职父亲参与抚育面临的矛盾与问题,并借助自媒体呈现重塑了自身社交圈以及自我价值。对b站6个全职奶爸up主视频进行框架分析,研究发现全职奶爸媒介形象包含“抚育父亲”“成长父亲”“自我父亲”“社交父亲”“关爱父亲”五个面向。全职奶爸通过自媒体呈现构建了自身媒介形象,拓展了当代社会男性如何做父亲的实践,促进了家庭性别沟通,也将父职参与可能面临的问题显性化,为普及父职参与观念及措施提供具体思路。

Through the self-media presentation of stay-at-home fathers shows the process of fathers’participation in parenting,the fathers’care for their children and self-reflection,and at the same time expose the contradictions and problems faced by stay-at-home fathers’participation in parenting,as well as the use of self-media presentations to reshaped their own social circles and their self-worth.A framework analysis of six stay-at-home fathers content creators on bilibili was conducted,and it was found that the media images of stay-at-home fathers included five aspects:“nurturing father”,“growing father”,“self-father”,“social father”,and“caring father”.Through self-media presentation,stay-at-home fathers construct their own media images,expanding the practices of how to be a father for men in contemporary society,promoting gender communication in the family,and also making visible the problems that may be faced by fatherhood involvement,providing concrete ideas for popularizing concepts and measures of fatherhood involvement.