国际出版集团学术期刊数字化出版和传播推广策略研究——以美国Sage出版集团为例

Strategies of Academic Journals’Digital Publishing and Advocating of Global Publishing Corporation:A Case Study of Sage

以美国世哲出版集团(Sage)为例,探讨美国学术出版集团在当前的数字化时代如何适应数字化趋势,通过数字化投稿、审稿、数字化出版提高学术期刊的高效和规范出版,通过各种数字化手段和工具对期刊进行推广,从而有效提高学术期刊的可见性和影响力。美国世哲出版集团的数字化发展举措可以为我国学术期刊的数字化出版和推广传播提供经验和借鉴。

This paper takes Sage,an American academic publishing corporation,as an example to explore and answer the following three questions:the American publishing group adapts their digital transformation strategies to thrive in the digital era;improves the speed of academic journals publishing through digital submission,review,publishing;promotes academic journals through various digital means and tools in the current digital age,so as to effectively improve its visibility and influence.This paper aims to provide Sage’s valuable experience for the digital transformation in publishing and advocating of academic journals to China academic journals.