高校网络思政叙事实践路径研究

The Practical Path for the Network Ideological and Political Narrativein Colleges and Universities

网络思政叙事是用马克思主义在网络空间进行思想引领和价值塑造,在内容选择上强调情感渲染性、在载体形式上具有灵活多样性、在模式建构上注重平等交互性,是高校思想政治教育适应网络语境的创新模式。高校网络思政叙事的现实困境在于行为自发性带来意识形态安全隐患,叙事内容不符合大学生需求,叙事时机脱离网络舆论环境,网络活动管控难度高。为此,高校网络思政叙事要始终坚持以马克思主义为指导,因事而化以大学生的需求开发叙事作品,因势而新把握叙事时机提高思想政治教育实效,因时而进提升网络监管能力。

Online ideological and political narrative is an innovative model for adapting ideological and political education in universities to the online context,using Marxism to guide ideology and shape value in the online space.It emphasizes emotional rendering in content selection,flexible and diverse in carrier forms,and emphasizes equal and interactive mode construction.The practical dilemma of online ideological and political narratives in universities lies in the potential ideological security risks caused by spontaneous behavior,the content of narratives that do not meet the needs of college students,the timing of narratives that are detached from the online public opinion environment,and the difficulty of controlling online activities.Therefore,ideological and political narratives in universities should always adhere to the guidance of Marxist ideology,develop narrative works tailored to the needs of young college students,seize new narrative opportunities according to the situation,improve the effectiveness of ideological and political education,and improve network regulatory capabilities according to the times.