大数据环境下高校网络舆情的引导机制

Guiding Mechanism of Network Public Opinion in Colleges and Universities Under Big Data Environment

大数据环境下,高校网络舆情成为社会舆情的重要组成部分,应对大数据环境下高校网络舆情是高校思政教育工作的重要组成部分,有利于维护高校意识形态安全。高校网络舆情呈现出主体特殊化、主题多样化、传播复杂化、辨别困难化以及舆论工具化的特征。高校在面对网络舆情时存在诸多问题:管理者信息获取滞后、舆情监测与引导不完善、日常管理机制建设薄弱等。为了应对高校网络舆情,应从“前置机制—中疏机制—后导机制”三个方面健全高校网络舆情引导机制,建立好舆情管理队伍,做好日常舆情监测;建立有效的舆情预警机制,完善高校网络舆情引导处置机制;完善舆情信息反馈机制和评价考核机制。

Under the big data environment,the network public opinion ofuniversities has become an important part of social public opinion.Dealing with the network public opinion in the context of big data is an important part of ideological and political education in universities,which is conducive to maintaining ideological security in universities.The network public opinion of universities presents the characteristicsof subject specialization,theme diversification,complex dissemination,and tooling of public opinion.There are many challenges in the face of network public opinion in colleges and universities:managers'information acquisition lags behind,public opinion response mechanism is imperfect,and public opinion daily management mechanism construction is weak.To cope with the network public opinion of universities,we should improve the university's network public opinion guidance mechanism from three aspects:“pre-positioning mechanism-middle-mitigation mechanism-post-guidance mechanism”,establish a good public opinion management team,and do a good job in daily public opinion monitoring;establish an effective public opinion early warning mechanism,improve the university's network public opinion guidance and disposal mechanism;improve the public opinion information feedback mechanism and evaluation and assessment mechanism.