基于叙事表达工具系统的高校思政亲和力语言体系构建

Construction of Language System of Ideological and Political Affinity in Colleges and Universities Based on Narrative Expression Tool System

语言是内容与形式的融合体,通过对语言体系内容与形式的新型统一构建,可达到高内容生成、高目标达成的旨归。在高校大思政体系中,面对高校思政课语言表达与内容生成割裂、受众注意力匮乏、语言不接地气、目标达成困难等现实难题,文章探索新型叙事表达工具系统赋能高校思政,通过活用善用新型概念工具,构建吸引力更足、针对性更强、表达效率更高、目标达成性更好、更为新鲜活泼的思政亲和力语言体系。

Language is a fusion of content and form.The purpose of generating high contents and achieving high goals can be realized through the new unified construction of content and form of language system.In the ideological and political system of colleges and universities,there are such problems as the separation of language expression and content generation in ideological and political courses,lack of audience attention,deficiency in down-to-earth language,and difficulty in achieving goals.Facing these practical difficulties this article explores a new narrative expression tool system to empower ideological and political education in colleges and universities.By making full use of new conceptual tools,it constructs an ideological and political affinity language system which is more attractive,targeted,efficient,proficient in achieving goals,and fresh and lively.