考虑企业社会责任的物流服务供应链决策

Decision-making in Logistics Service Supply Chain Considering Corporate Social Responsibility

在总结分析已有研究成果的基础上,以成本量化企业社会责任(CSR),将物流服务集成商的CSR承担行为引入二级物流服务供应链决策研究中,探讨不同权力结构下集成商承担CSR前后物流服务供应链(LSSC)均衡结果的变化以及权力结构对决策的影响,判断占优权力结构。研究表明,集成商承担CSR会使物流服务水平、批发价、市场价、需求量以及集成商与提供商各自的利润都增加,这种变化在三种渠道权力下保持一致;在集成商承担CSR时,物流服务水平、CSR承担水平、物流需求量以及LSSC总利润在双方权力对等时最优。

Rapid economic development and social progress has made sustainable development a resound⁃ing concept in the heart of people.The goal of long-term and stable development requires an enterprise to assume its social responsibility and feed back positively to its stakeholders,in response to which,more and more companies are actively undertaking their corporate social responsibilities(CSR).Logistics constitutes a highly relevant driving force in national economic development and logistics enterprises should coordinate the relationship with society,environment,and stakeholders,etc.,and assume CSR to achieve win-win be⁃tween the enterprises and society.At present,some logistics companies do not have a clear understanding of CSR,fail to actively undertake it and in exceptional cases,even shun it completely.Therefore,it is of great realistic significance to study the decision-making in a logistics service supply chain with consideration of CSR under different power struc⁃tures,and to encourage the logistics enterprises to actively assume their CSR and improve logistics service level.In this paper,by introducing the CSR commitment of a logistics service integrator into the study of the decision-making of a two-layer logistics service supply chain,we explored the changes in the equilibrium state of the supply chain after the integrator undertakes CSR under different power structures as well as the impact of the power structure on the decision-making of the supply chain,and determined the dominant power structure.The research finding shows that the integrator's CSR commitment will increase the logistics service level,wholesale price,market price,and demand volume in the supply chain,as well as the profit of the integrator and the supplier;and such change is consistently identified across three different power structures.When the integrator undertakes its CSR,the logistics service level,CSR commitment level,logistics demand and total supply chain profit are optimal when the two parties are equal in power.Based on the research results,the following revelations are drawn:(1)Logistics enterprises should actively fulfill their corporate social responsi⁃bilities.CSR commitment will not only increase logistics service level,gain consumer trust,win more mar⁃ket share and good reputation,but also increase corporate profits;(2)From the perspective of a participant in the two-layer logistics service supply chain,in order to maximize profits,the logistics service integrator or provider will increase their competition for dominance.However,from the perspective of long-term devel⁃opment of the enterprise,given no dominant power in the logistics service supply chain,for optimal service level,CSR commitment level,logistics demand and total profit of the supply chain,the logistics service inte⁃grator and logistics service provider can each take a step back and achieve win-win when the two parties have equal power.