流通数字化对我国居民消费的影响研究

Research on the Influence of Circulation Digitization on Chinese Residents'Consumption

随着信息技术的飞速发展,流通数字化建设逐渐深入,对居民消费产生了深入影响。本文选取我国31个省(自治区、直辖市)的面板数据,采用双向固定效应模型探究流通数字化与居民消费的关系,结果表明:流通数字化能够促进居民消费,且产品和服务多样性是重要的传导因素;流通数字化对居民消费的影响在区域、城乡、时段、消费品类型方面具有异质性,对中西部、农村地区、2017-2020年时段以及发展享受消费品类型的促进作用更为强烈。基于此,应鼓励传统流通企业进行数字化改造,推动产品服务多样性,积极优化数字基础设施空间布局。

With the rapid development of information technology,the digitalization of circulation is progressively deepening and exerting a profound impact on residents'consumption patterns.This study employs panel data from 31 provinces(autonomous regions and municipalities directly under the Central Government)in China and utilizes a two-way fixed effect model to investigate the relationship between digitized circulation and household consumption.The findings reveal that:Digitized circulation can stimulate household consumption,with product and service diversity serving as a crucial transmission factor.Moreover,the influence of digitalization on household consumption varies across regions,urban-rural areas,time periods,and consumer goods types;Exhibiting a more pronounced promotional effect in central and western regions,rural areas,during the period from 2017 to 2020,as well as for development oriented consumer goods enjoyment.Based on these results,it is recommended that traditional circulation enterprises be encouraged to undertake digital transformation initiatives while actively enhancing product、service diversity and optimizing spatial arrangements for digital infrastructure.