绿色氛围对公众亲环境意愿的影响研究——基于个人规范和行为态度的链式中介作用

Influence of green climate on the public's pro-environmental intention

“双碳”目标的实现不仅需要政府、企业和非政府组织的参与,更需要公众在日常生活中积极践行亲环境行为。以刺激-机体-反应理论作为框架,整合计划行为理论和规范激活理论构建出一个链式中介模型。基于河南、江苏、四川三省共836份有效公众样本数据,运用结构方程模型进行实证分析,探究绿色氛围对公众亲环境意愿的影响及其内在机理。研究结果表明:1)亲环境意愿受绿色氛围影响,其中控制性绿色氛围对亲环境意愿产生显著正向影响,而支持性绿色氛围的影响不显著。2)支持性绿色氛围对个人规范和行为态度均产生显著正向影响,而控制性绿色氛围仅对个人规范有正向影响。3)个人规范和行为态度在绿色氛围与亲环境意愿之间起到中介作用,其中个人规范通过影响行为态度产生链式中介效应。该研究对厘清绿色氛围与亲环境意愿之间的关系具有重要意义,并为政府制定相关政策提供了理论依据和行为建议。

To realize of carbon peak and carbon neutral targets not only requires the participation of governments,enterprises and non-governmental organizations,but also requires the public to actively practice pro-environmental behavior in their daily lives.A chain mediation model was constructed by integrating the theory of planned behavior and norm activation theory with the stimulus-organism-response theory as a framework.Based on a total of 836 valid public samples from Henan,Jiangsu,and Sichuan provinces,structural equation modeling was applied to empirically analyze the influence of green climate on public pro-environmental intention and its internal mechanism.The results showed that:1)Pro-environmental intention is influenced by green climate,in which controlled green climate has a significant positive effect on pro-environmental intention,while supported green climate has no significant effect.2)Supported green climate has a significant positive effect on both personal norms and behavioral attitudes,while controlled green climate only has a positive effect on personal norms.3)Personal norms and behavioral atitudes play a mediating role between green climate and pro-environmental intention.Personal norms play a chain mediating role by influencing behavioral attitudes.This study is of great significance in clarifying the relationship between green climate and pro-environmental intention,and provides a theoretical basis and behavioral suggestions for the government to formulate relevant policies.