文化主体性的呈现与解读——基于非遗旅游实践的扎根研究

Presentation and Interpretation of Cultural Subjectivity:A Study of Intangible Tourism Practice Based on Grounded Theory

非物质文化遗产的核心内涵在于其主体性,通过文旅融合的方式实现非遗的活态传承是当下主流的非遗保护途径,但在旅游实践中如何呈现文化主体性价值还有较大的讨论空间。本研究以恩施土家女儿城为例,采用探索性案例分析与扎根结合的研究方法,在互动仪式链的理论视角下探索非遗文化的旅游实践路径及其主体性呈现过程。研究总结了文化主体从离散到团结的共生发展模型,表明恩施土家女儿城非遗旅游的现代化实践主要按照构建期、交融期和共生期三个阶段展开,其中文化主体的情感能量从自在到自觉的演变是非遗文化主体共生的核心驱动力。研究揭示了非遗的传承、创新及文化共同体的价值重塑逻辑,旨在为民族地区的非遗旅游创新实践与现代化转型提供理论支撑和科学指导。

The core connotation of intangible cultural heritage lies in its subjectivity,and achieving the active inheritance of intangible cultural heritage through the integration of culture and tourism is currently the mainstream way of protection.However,there is still a lot of discussion space on how to present the value of cultural subjectivity in tourism practice.This study takes Enshi Tujia Girls'Town as an example,using a combination of exploratory case analysis and grounded theory to explore the tourism practice path and subjectivity presentation process of intangible cultural heritage culture from the theoretical perspective of interactive ritual chain.The study summarized that the modernization of intangible cultural heritage tourism in Enshi Tujia GirlsTown mainly follows three stages:construction period,integration period,and symbiosis period.Among them,the evolution of emotional energy of cultural subjects from freedom to consciousness is the core driving force for the symbiosis of intangible cultural heritage subjects.The study reveals the inheritance,innovation,and value reshaping logic of intangible cultural heritage,aiming to provide theoretical support and scientific guidance for the innovative practice and modernization transformation of intangible cultural heritage tourism in ethnic regions.