频道化讲述:神话在电视媒介中的再语境化

The Channelization of Storytelling:Re-Contextualization of Myth in the Media of Television

神话的电子媒介讲述已成为当今社会的普遍现象,其中电视是神话展演最丰富的媒介之一。然而学界对此类现象的阐释显得力度不够,原因之一是长期以来神话学界一直存在着重内容而轻媒介的研究取向,对媒介本体与神话讲述的关系认识不足。在媒介能动性的视角下,电子媒介并不是惰性的、静态的,而是可以形塑神话讲述活动的重要因子。就电视媒介而言,频道化讲述是重要的节目播出机制,它在一定程度上形塑了神话的讲述方式和呈现形态。中央广播电视总台少儿频道神话创演节目《少年的奇幻世界》提供了一个典型案例,其所展演的神话在内容、形式、功能等方面都受到电视台和频道立场的规约,在频道化讲述的机制中被再语境化,鲜明展现了媒介对神话讲述的形塑力。

The storytelling of myth by electronic media has become a common phenomenon in today's society,and television is one of the media where myth was performed much abundantly.However,the interpretation of such phenomena in the academic world seems to be insu fi cient.One of the reasons is that the study of mythology has been focusing on the content rather than the media for a long time,and the relationship between media and storytelling of myth is not well understood.From the perspective of the agency of media,the media television is not inert and static,but an important factor that can shape the storytelling of myth.As far as the TV Media is concerned,the channelization is an important program broadcasting mechanism,which to a certain extent shapes the way of storytelling and the presentation form of myth.The CCTV-14 show"The Fantasy World of Youth"provides a typical case,the myths are regulated by TV station and channel in content,form and function,and re-contextualized under the mechanism of channelization,it clearly shows the shaping power of the media to the storytelling of myth.