自我塑造与家庭重构:西北民族地区返乡女性“微网红”研究

Self-Making and Family-Reconstruction:A Study on"Mini-Online-Celebrities"of Home-Returning Females in Northwestern Ethic Areas

文章探讨“第361行”中的乡村女性“微网红”如何适应劳动环境,运用既有的社会、文化和自然资源,突破性别和城乡权力限制,积极进行自我塑造,展现自己的身份和话语。这一现象体现出女性在新媒体环境下超越既定生活模式、基于业缘进行自我赋能的一种可能。同时,探讨她们如何通过“主外”的“云上工作”来建设“主内”的“云下家庭”,从而平衡个体和家庭的关系,重构家庭的劳动分工与权力结构。研究表明,农民家庭并不是现代化的被动承受者,妇女权利与家庭福祉不是非此即彼,而是彼此磨合和协商的关系。“自我塑造”和“家庭重构”结合的分析框架避免了“见家庭不见个人”或“见个人不见家庭”的单方面叙事弊端。

This article analyses how"mini-online-celebritieso"f home-returning females utilizes existing social,cultural and natural resources to put through the limitations of gender and urban-rural power structure,and to display their own statuses and discourses.This phenomenon reflects the possibility that female surpass the existing lifestyle and realizing self-empowerment under New Media environment.Meanwhile,it also explores how they construct inner"offline family"through exterior"online work",balance the relationship between individuals and families,and reconstruct domestic labor division and power relations.Peasant families are not the passive receivers of modernization.The relationship between female interests and family benefits is not opposite,but of negotiation and adjustment.Through putting forward the analytical framework of combining self-making and family-reconstruction,trying to avoid the pifalls of one-side narrative of individualscentered orfamilies-centered inFamily Studies.