我国公共数字文化服务政策主题变迁与文本量化研究

Research on Policy Theme Change and Text Quantification of Public Digital Cultural Service in China

以我国1996—2021年中央出台的公共数字文化服务政策文本为研究对象,基于共词分析法和聚类分析法对政策文本的发展历程、主题变迁等进行系统分析与总结;利用内容分析法与Nvivo软件,从基本政策工具维度对样本政策进行量化分析,揭示公共数字文化服务体系发展的内在规律,结果表明:政策主题持续丰富且呈阶段性变迁,但总体呈现出领域分散、内容过度集中的特点。在政策执行过程中,供给型、环境型、需求型政策工具交叉综合应用,但供给型、需求型政策工具的使用率存在一定不足,具体政策工具种类的使用也存在明显差异。我国未来政策的发展应从以下方面着手:形成多主体长效合作机制,提升政策主体的协同效能;把握数字中国下新发展机遇,拓宽和深入政策主题的关注领域;加强政策工具的合理运用,保障动态平衡、协同发展的政策运行状态。

Taking the policy texts of public digital cultural services issued by the Central Government from 1996 to 2021 as the research object,this paper systematically analyzes and summarizes the development process and theme changes of the policy texts based on co-word analysis and cluster analysis.Using content analysis method and Nvivo software,this paper makes a quantitative analysis of sample policies from the dimensions of basic policy tools,and reveals the internal laws of the development of public digital cultural service system.The results show that the policy themes continue to be rich and change in stages,but generally present the characteristics of scattered fields and excessive concentration of content.In the process of policy implementation,supply-oriented,environment-oriented and demand-oriented policy tools are applied comprehensively,but the utilization rate of supply-oriented and demand-oriented policy tools is insufficient to some extent,and there are obvious differences in the use of specific policy tools.The development of future policy in China should start from the following aspects:forming a long-term cooperation mechanism of multiple subjects to enhance the synergy of policy subjects;grasping the new development opportunities under the digital China,and broadening and deepening the focus areas of policy themes;strengthening the rational use of policy tools to ensure the policy operation status of dynamic balance and coordinated development.