“智慧广电”视域下电视台媒体融合建设路径研究

Research on the Construction Path of TV Station Media Integration from the Perspective of“Smart Radio and Television”

由于信息技术的迅猛发展和受众需求的多元化,目前电视台正面临着新的挑战和机遇。因此,探讨“智慧广电”视域下电视台媒体融合建设的路径具有重要意义。首先介绍了“智慧广电”背景下媒体融合的必要性,其次剖析了电视台媒体融合平台建设的关键技术,最后提出了电视台演播室系统改造和广播电视台融合媒体平台建设的具体方案,从硬件和软件两个方面介绍了电视台媒体融合建设路径。

Due to the rapid development of information technology and the diversification of audience needs,TV stations are facing new challenges and opportunities.Therefore,it is of great significance to explore the path of media integration construction of TV stations under the perspective of“smart radio and television”.This paper first introduces the necessity of media integration under the background of“smart radio and television”,then analyzes the key technologies of the construction of TV station media integration platform,and finally puts forward the concrete plan of the transformation of TV station studio system and the construction of radio and television station media integration platform,and introduces the construction path of TV station media integration from two aspects:hardwareand software.