计算机多媒体技术在广播电视工程中的应用

The Application of Computer Multimedia Technology in Broadcasting and Television

广播电视作为一种传统的传媒方式,面临着互联网和信息技术的巨大冲击和挑战。为了适应新时代的发展需求,提高广播电视的传播效率和质量,满足观众的多元化需求,广播电视行业运用计算机多媒体技术,正逐步实现广播电视的数字化、网络化和智能化。基于此,探讨计算机多媒体技术在广播电视工程中的应用优势、具体应用和发展趋势,为广播电视行业的技术创新和发展提供一些参考。

As a traditional way of media,radio and television are facing the great impact and challenge of internet and information technology.In order to meet the development needs of the new era,improve the communication efficiency and quality of radio and television,and meet the diversified needs of the audience,the radio and television industry uses computer multimedia technology,and is gradually realizing the digitalization,networking and intelligence of radio and television.Based on this,this paper discusses the application advantages,specific applications and development trends of computer multimedia technology in radio and television engineering,and provides some references for technical innovation and development of radio and television industry.