慢直播技术在广播电视领域的应用

The Application of Slow Live Streaming Technology in the Field of Broadcasting and Television

慢直播是直播生态系统的重要构成内容,具有高度参与性和存在感,陪伴式社交、跨圈层传播及全媒体推送优势突出,在新闻报道、城市形象传播、农业直播及文旅产业等领域得到广泛应用。以慢直播技术在广播电视领域的应用作为切入点,对其应用必要性和要点进行剖析,针对慢直播技术在广播电视行业的应用进行全方位的探索,为广播电视台发展提供参考。

As an important component of the live broadcast ecosystem,slow live streaming has a high degree of participation and presence,and has prominent advantages in accompanying social communication,cross-circle communication and all-media push.It is widely used in news reporting,urban image communication,agricultural live broadcasting and cultural tourism industry.This paper takes the application of slow live streaming technology in the field of radio and television as the starting point,analyzes its application necessity and key points,and conducts an all-round exploration of the application of slow live streaming technology in the radio and television industry,providing references for the development of radio and television.