艺旅融合:形式、内涵及研究框架

The integration of art and tourism:Forms,connotation and research framework

艺旅融合是新发展阶段推动文化和旅游深度融合发展的重要内容。本文通过回顾艺旅融合发展的缘起与演进,剖析艺旅融合的研究现状与主要议题,尝试构建艺旅融合的研究框架。研究认为:(1)艺旅融合的历史与人类的社会经济发展进程紧密相关,一直是旅游史中不可忽视的重要组成部分。艺旅融合的主要研究议题包括民族艺术与旅游融合、文学艺术与旅游融合、艺术展演与旅游融合、艺术街区与旅游融合、艺术创意产业与旅游融合、艺术教育与旅游融合等。(2)艺旅融合的内涵特征主要体现在融合主体、融合客体及融合媒介3个层面:在融合主体方面,艺术旅游者往往具有较高的教育水平和审美素养,通过旅游体验来欣赏艺术之美,并积极参与艺术创意活动;在融合客体方面,艺术旅游资源的呈现形式不断变化,消费内容从早期的艺术品本身(艺术工艺品),逐渐发展成艺创产品、艺术节庆等创意形式,实现了从关注艺术品本身到关注整体艺术氛围的转变;在融合媒介方面,数字技术支撑着艺术与旅游数字化的发展,旅游中的艺术呈现从传统的视觉上的展示,发展至更加强调过程性的互动体验。(3)基于艺术与旅游的融合现状,从融合要素和融合路径两方面出发构建艺旅融合的研究框架,以期为艺术与旅游的融合研究提供新的思路和方向,为艺旅融合发展实践提供参考借鉴。

The integration of art and tourism is an important content to promote the deep integration of culture and tourism in the new stage of development.This paper reviews the origin and evolution of the integration of art and tourism,analyzes the research status quo and main topics,and tries to build a research framework of the integration of art and tourism.The research holds that:(1)the history of the integration of art and tourism is closely related to the social and economic development process of human beings,and it has always been an important part of the history of tourism.The main research topics of the integration of art and tourism include the integration of national art and tourism,literature and art and tourism,art performance and tourism,art blocks and tourism,art creative industries and tourism,and art education and tourism.(2)The connotative characteristics of the integration of art and tourism are mainly reflected in three levels:the integration subject,the integration object and the integration media.In terms of the integration subject,art tourists often have a high educational level and aesthetic literacy,appreciate the beauty of art through tourism experience and actively participate in artistic creative activities;in the aspect of integrating objects,the presentation forms of art tourism resources are constantly changing.The consumption content has gradually developed from the early art itself(art crafts)into creative forms such as artistic creation products and art festivals,realizing the change from paying attention to the art itself to paying attention to the overall artistic atmosphere;in terms of media integration,digital technology supports the development of art and tourism digitalization,and the artistic presentation in tourism has developed from traditional visual display to more emphasis on process interactive experience.(3)Based on the current situation of the integration of art and tourism,this paper constructs a research framework of the integration of art and tourism from two aspects:integration elements and integration paths,with a view to providing new ideas and directions for the research on the integration of art and tourism,as well as reference for the development practice of the integration of art and tourism.