中国体旅融合效率及影响因素

The efficiency and influencing factors of sports and tourism integration in China

体旅融合是实现旅游目的地业态创新和高质量发展的重要途径。本研究基于协同学原理,构建了体旅融合发展的评价指标体系,运用复合系统协同度模型和仁慈型DEA模型测算了2010—2020年中国体旅融合度与融合效率,并通过Tobit回归模型分析了融合效率的影响因素。结果发现:(1)体育与旅游子系统有序度振荡明显,二者融合度不高但存在由非协调向协调演化的发展趋势;(2)体旅融合效率在2010—2016年呈上升态势,在2017—2020年呈下降态势;(3)交通便利程度、经济发展水平和产业结构是提升中国体旅融合效率的重要影响因素,而人力资本短缺、配套设施不健全和休闲消费能力不足则是制约因素。最后,文章为实现中国体旅融合发展提出了政策性建议。

The integration of sports and tourism is an important way to realize the innovation of business pattern and high-quality development of tourism destinations.Based on the theory of synergetics,the paper constructs an index system for the integration of sports and tourism.The synergy degree model of composite system and the benevolent data envelopment analysis(DEA)model are used to evaluate the degree of integration of sports and tourism,integration efficiency and development trend in China from 2010 to 2020,the influencing factors of the integration efficiency through the Tobit regression model.The results found that:(1)the order degree of sports and tourism subsystems oscillates significantly,and the integration degree of the two is not high but there is a development trend from uncoordinated to coordinated evolution;(2)the efficiency of sports and tourism integration showed an upward trend from 2010 to 2016,and a downward trend from 2017 to 2020;(3)the degree of transportation accessibility,the level of economic development and the industrial structure are important factors for improving the efficiency of the integration of sports and tourism,while the shortage of human capital,inadequate supporting facilities and lack of leisure spending power are constraints of integration.Finally,the article provides policy recommendations for realizing the integrated development of sports and tourism in China.