中国城市居民出游的健康“动机-过程-效应”关系研究

Study on relationship among healthy motivation,processing,effects of Chinese urban residents'travel practices

健康是人们出游的主要动机之一,旅游有益于旅游者的健康。为厘清中国城市居民出游的健康动机、旅游过程中的健康追求和旅游后的健康效应之间的关系,本文利用网络问卷调查获得全国121个城市1050个有效样本数据,进行描述统计分析与结构方程模型分析,结果表明:追求健康是中国城市居民出游的主要动机之一;中国城市居民旅游后感知的健康效应主要来自旅游餐饮、旅游住宿和景区游览;中国城市居民出游的健康动机(包括身体健康动机和人际交往动机)正向影响他们旅游后感知的健康效应,身体健康动机产生的身心健康效应最大,人际交往动机产生的社会健康效应最大;中国城市居民旅游过程中对健康的追求在健康旅游动机与感知的旅游健康效应之间发挥着显著的中介作用。本研究所验证的中国城市居民旅游的“健康动机-过程-效应”(HMPE)理论模型清晰勾勒了旅游者健康动机驱动旅游过程中的健康追求、健康追求产生旅游健康效应的作用路径和因果关系。

Health promotion is one of the main travel motivations,and tourism is beneficial to tourists'health.In order to explore the relationship among tourist'healthy motivation,healthy pursuit in tourism process and post-trip health effect,the authors utilizes the survey data of 1,050 valid samples from 121 cities nationwide obtained by a web-based questionnaire in China to conduct statistical analysis and structural equation model analysis.It is found that:health promotion is one of the main motivations for Chinese urban travelers;tourists'perceived post-trip health effect mainly come from their healthy catering,accommodations and leisure activities in scenic areas;tourist health promotion motivation(including physical-mental health promotion motivation and interpersonal communication motivation)has a significant positive influence on tourists'perceived post-trip health effect,with physical health motives generating the largest perceived physical and mental health effect,and interpersonal communication motives generating the largest perceived social health effect;Chinese urban travelers'healthy pursuit in tourism process plays a significant mediating role between their health promotion motivation and perceived health effects.The Healthy Motivation-Processing-Effect(HMPE)theoretical model of tourism for Chinese urban residents validated in this study,clarifies the driving paths and causal relationships between tourist health promotion motivation and healthy pursuit in tourism process,as well as their health effect.