“校企合作”视角下艺术设计专业课程教学创新研究

Research on Teaching Innovation of Art Design Specialized Courses under the Perspective of"School-Enterprise Cooperation":Taking the Advertising Photography Course as an Example

在当前建设应用型大学和培养新时代复合型应用人才发展目标的大背景下,创新“校企合作”,有效培养专业人才是高校艺术设计专业教学改革的新课题。以广告摄影课程为例,深入探讨校企合作模式下创新艺术设计课程教学,从课程教学各个环节研究校企合作的新思路、新途径,进而带动校企合作模式下艺术设计专业课程教学的整体创新。

Under the backdrop of building applied universities and cultivating composite applied talents in the new era,innovating"school enterprise cooperation"to effectively cultivate professional talents is a new topic in the teaching reform of art and design majors in universities.This article takes the advertising photography course as an example to deeply explore the teaching of innovative art and design courses under the school enterprise cooperation model.Research new ideas and approaches for school enterprise cooperation from various aspects of curriculum teaching,thereby driving the overall innovation of art and design curriculum teaching under the school enterprise cooperation model.