县级融媒体研究的学术进路、议题谱系与未来展望

The Academic Approach,Topical Landscape and Future Prospect of County-Level Converged Media Research

县级融媒体建设作为我国媒体融合以及基层治理现代化中的热点话题,引起学术界和业界广泛而持续的讨论。本文使用CiteSpace分析工具,对中国知网563篇县级融媒体研究的核心期刊和CSSCI期刊的文献进行分析,全景式追溯该类研究的现状、热点与趋势。研究发现,县级融媒体的研究总体呈现出“∩”字型发展态势,且在2018年全国宣传思想工作会议之后出现爆发式增长;研究群体呈现出“大分散、小聚集”的特点,作者间还具有较大的合作空间;研究议题以“媒体融合”为核心形成了相互联结的研究内容,初步形成多元主题相互勾连的知识生产体系,并呈现出从“媒体本位”向“治理本位”的媒介化治理逻辑转向;县级融媒体建设的功能定位、多元模式、多重困境以及县级融媒体参与基层社会治理的角色定位、功能拓展、经验模式是近年来研究的主要热点知识群。未来研究需从构建合作网络、拓展研究议题的“学术槽”和加强研究方法等方面作出努力。

The construction of county-level converged media,as a hot topic in China's media convergence and grassroots governance modernization,has sparked extensive and ongoing discussions in both academia and industry.In this paper,CiteSpace analysis tool is used to analyze 563 core journals and CSSCI journals of county-level converged media research in China National Knowledge Infrastructure(CNKI),providing a panoramic view of the current status,hotspots,and trends of this research.The study finds that research on county-level converged media generally follows an inverted"U"shaped development trend,with explosive growth occurring after the 2018 National Propaganda and Ideology Work Conference.The research community exhibits a characteristic of"large dispersion,small aggregation",with significant room for collaboration among authors.Research topics,centered on"media convergence",form interconnected research content,preliminary forming a knowledge production system of diverse themes interlinked with each other,and showing a shift from"media-centric"to"governance-centric"logic of media-mediated governance.The functional positioning,diverse models,multiple challenges of county-level converged media construction,as well as the role positioning and functional expansion of county-level converged media in grassroots social governance,are the main hotspots of research in recent years.Future research efforts should focus on building collaborative networks,expanding the"academic slots"of research topics,and strengthening research methods.