“赶工游戏”对外卖骑手不安全驾驶的影响:基于压力认知评价的视角

Effect of"rush game"on unsafe driving of take-away riders:a perspective based on evaluation of stress perception

为有效防范外卖骑手不安全驾驶行为,减少由外卖骑手引发的交通安全事故,基于外卖平台“赶工游戏”的工作机制,结合压力认知评价理论,从安全态度和示范性规范角度,构建时间压力和竞争氛围感知对外卖骑手不安全驾驶行为影响的理论模型;向全国各地的外卖骑手发放问卷并收集有效样本360份,通过SPSS 27.0和AMOS 24.0数据分析软件分析数据的可靠性,并利用Process 4.0进行层次回归分析验证理论模型。结果表明:时间压力和竞争氛围感知可以显著正向影响不安全驾驶行为;安全态度可以显著负向影响外卖骑手不安全驾驶行为;安全态度可以介导时间压力与不安全驾驶行为的关系,也能介导竞争氛围感知与不安全驾驶行为的关系;示范性规范可以正向调节安全态度与不安全驾驶行为的关系。

In order to effectively prevent the unsafe driving behavior of take-away riders and reduce the traffic accidents caused by take-away riders,based on the work mechanism of take-away platforms'"rush game",combined with the theory of stress perception evaluation,a theoretical model characterising the effects of time pressure and competitive atmosphere perception on unsafe driving behavior of take-away riders was constructed from the perspective of safety attitude and exemplary norms.A reliable questionnaire was designed through literature review,and 360 valid samples were collected from take-away riders all over the country.The data reliability was analyzed by SPSS 27.0 and AMOS 24.0 data analysis software,and the theoretical model was verified by hierarchical regression analysis using Process 4.0.The results show that time pressure and competitive atmosphere perception have significant positive effects on unsafe driving behavior.Safety attitude can significantly negatively affect the unsafe driving behavior of take-away riders.Safety attitude can mediate the relationship between time pressure and unsafe driving behavior,and also mediate the relationship between competitive atmosphere perception and unsafe driving behavior.Exemplary norms can positively regulate the relationship between safety attitude and unsafe driving behavior.