基于SWOT的广西羽毛球俱乐部运营影响因素研究

Research on the Influencing Factors of the Operation of the Guangxi Badminton Club Based on SWOT

该研究旨在探讨2020—2023年间广西羽毛球俱乐部运营的影响因素,基于SWOT分析框架,对俱乐部内部的优势与劣势,以及外部的机会与威胁进行了全面评估。研究结果表明,尽管广西羽毛球俱乐部在教练团队、训练设施,以及管理经验方面拥有明显的内部优势,但资金限制、会员维护挑战和竞技成绩波动等内部劣势,以及市场竞争加剧、运动员流失风险和消费者偏好变化等外部威胁,对俱乐部的长期发展构成了挑战。同时,体育消费升级趋势、政策支持与资金补贴,以及合作伙伴与赞助商资源的外部机会为俱乐部的发展提供了有利条件。该研究提出了针对性的策略建议,旨在帮助广西羽毛球俱乐部充分利用内部优势,克服劣势,抓住机会,并有效应对威胁,以实现可持续发展。

This study aims to explore the influencing factors of the operation of the Guangxi Badminton Club from 2020 to 2023,and conducts a comprehensive evaluation of its internal strengths and weaknesses and external opportunities and threats based on the SWOT analysis framework.Research results indicate that the Guangxi Badminton Club has obvious internal strengths in terms of the coaching team,training facilities and management experience,but internal weaknesses such as financial constraints,member maintenance challenges and fluctuations in competitive performance and external threats such as intensified market competition,athlete turnover risks and changes in consumer preferences pose challenges to its long-term development,and that the external opportunities of the trend of sports consumption upgrading,policy support,financial subsidies,as well as partners and sponsor resources provide favorable conditions for its development.This study proposes targeted strategic recommendations,aiming at helping the Guangxi Badminton Club fully utilize its internal strengths,overcome weaknesses,seize opportunities and effectively respond to threats to achieve sustainable development.