国家级传统体育类非物质文化遗产项目的发展策略探究

Exploring Development Strategies for National Intangible Cultural Heritage Projects on Traditional Sports

运用文献资料法、文本分析法和专家访谈法等方法,对国家级传统体育类非物质文化遗产项目进行了研究。研究认为,国家级传统体育类非遗项目面临着政策支持力度不够、资金投入不足、文化环境变迁、现代化进程加快和外来文化冲击严重等困境。并提出了加大政策扶持力度,健全资金支持机制;加强文化环境适应与融合,加大宣传推广力度;探索市场化运作模式,提升非遗项目的经济效益;加强本土文化的自信和认同等发展策略,以期为传统体育类非遗项目的有效保护和可持续发展提供参考和借鉴。

By the methods of literature,text analysis and expert interviews,this paper studies national intangible cultural heritage items on traditional sports.Research shows that the national intangible cultural heritage projects on traditional sports are faced with difficulties such as insufficient policy support,insufficient capital investment,changes in the cultural environment,the accelerated modernization process and serious foreign cultural impacts.It proposes development strategies such as strengthening policy support to improve the financial support mechanism,strengthening the adaptation and integration of cultural environments to increase publicity and promotion,exploring the market-oriented operation mode to improve the economic benefits of intangible cultural heritage projects,and strengthening the confidence and identity of local culture,in order to provide reference and models for the effective protection and sustainable development of intangible cultural heritage projects on traditional sports.