基于燕赵精品示范店场景打造的河北省旅游购物消费提振对策

Strategies to Boost Tourism Shopping Consumption Based on the Scene Creation of Yanzhao Boutique Demonstration Stores in Hebei Province

旅游购物是旅游活动的重要因素之一,在拉动旅游消费和促进旅游经济方面发挥的作用不可小视。河北省旅游购物存在一定短板,其在提振旅游消费方面的作用还不够突出。基于旅游购物消费的趋势和河北省旅游购物消费存在的短板,文章提出开办一批燕赵精品示范店,集中推介展示河北各地名优特新消费品,并从场景打造、优化服务、体验提升和保障措施等层面提出对策建议,满足游客购物需求,为经济强省美丽河北建设注入旅游新动能。

Tourism shopping is one of the important elements of tourism activities,and it plays an important role in stimulating tourism consumption and tourism economy.However,there are still some shortcomings in Hebei tourism shopping,and its role in boosting tourism consumption is not prominent enough.Based on the trend of tour-ism shopping consumption and the shortcomings of tourism shopping consumption in Hebei Province,this paper proposes to set up a number of Yanzhao boutique demonstration stores to present and display famous,excellent,spe-cial and new consumer goods of Hebei Province.Then this paper puts forward countermeasure suggestions from such aspects as scene creation,service optimization,experience improvement and safeguard measures,that will not only meet the shopping needs of tourists but also inject new kinetic energy into the construction of an economically strong province and a beautiful Hebei.