《弘扬全球市场道德——国际商务话语的创造力》评介

A Book Review of Moralizing Global Markets-The Creativity of International Business Discourse

国际商务话语既是传递信息的“语言工具”,又是市场参与者的“行为工具”,在构建企业道德形象、推进全球市场道德化进程中发挥重要作用。《全球市场道德化——国际商务话语的创造力》是瑞典学者安妮特·瑟尼(Annette Cerne)于2019年出版的学术专著,旨在探讨国际商务话语的道德创造力。本文对其主要观点进行评介,归纳国际商务话语具体应用策略,进而从加强国际商务话语道德创造力研究、深化商务英语思政育人、推进国际市场道德新标准构建等维度,为商务外语研究、商英人才培养和国际商务话语实践提供启示。

International business discourse is not only a"language tool"for conveying information,but also a"behavior tool"for market participants,which plays an important role in building corporate moral images and promoting the moralization of the global market.Understanding the practice paradigm of international business discourse will support multinational enterprises to cope with the queries of international market and to maintain moral images,and will then enhance our national power of international business moral discourse.Moralizing Global Markets-The Creativity of International Business Discourse,written by Swedish scholar Annette Cerne,was published in 2019,which explores the creativity of international business discourse.This paper reviews the main points of the book,summarizes the discursive strategies,and provides inspiration for Business English study,talent training,and discourse practices from perspectives of increasing moral creativity research on international business discourse,deepening ideological and political education,and promoting new ethical standards via international business discourse strategies.