全媒体视域下公立医院健康科普新模式探究——以中山大学附属第一医院为例

Research on the new mode of health popularization in public hospitals from the all-media perspective—take the first affiliated hospital of sun yat-sen university as an example

普及健康知识,提高全民健康素养是实施健康中国战略的内在要求。在健康中国战略深入推进和全媒体快速发展的时代背景下,大型公立医院在引领普及健康知识、提升信息质量上发挥着不可替代的重要作用。然而,在开展健康科普工作过程中,不少医院还存在缺乏常态化的工作机制、综合化的团队搭建、差异化的运营策略等问题。针对以上问题,中山大学附属第一医院通过党建引领、上下联动的科普工作机制,从人员队伍、平台建设、创作内容、表现形式等进行创新,探索建立了健康科普工作新模式,为其他医院提供参考。

Promoting health knowledge and improving the public’s health literacy is an inherent requirement of the Healthy China Initiative.In the era of deepening implementation of the Healthy China strategy and rapid development of all media,large public hospitals play an irreplaceable and important role in leading the popularization of health knowledge and improving the quality of information.However,in the process of carrying out health popularization work,many hospitals still face problems such as lack of a regular working mechanism,lack of comprehensive team building,and lack of differentiated operation strategies.In response to these problems,the First Affiliated Hospital of Sun Yat-sen University has established a health popularization working mechanism led by the Party organization and coordinated at all levels,and has innovated in terms of personnel team,platform construction,content creation,and expression form,exploring a new model of health popularization work to provide reference for other hospitals.