传统村落文旅融合的动力机制及其优化路径研究——以桂林市灵川县江头村为例

Research on the Dynamic Mechanism and Optimization Path of Cultural and Tourism Integration in Traditional Villages:A Case Study of Jiangtou Village,Lingchuan County,Guilin City

文化与旅游产业的融合是传承传统村落文化,提高村民文化获得感和实现传统村落高质量发展的必由之路。文章以桂林市灵川县江头村为例,分析传统村落文旅融合的动力机制,研究发现市场需求、政府支持、媒体宣传是传统村落文化与旅游产业融合的外部动力,文化空间吸引力、观念渗透、效益驱动是传统村落文化与旅游产业融合的内在动力。江头村应深入挖掘传统村落文化,丰富文化旅游产品;充分调动市场活力,激发旅游者的消费潜力;加大旅游宣传力度,打造江头村旅游品牌;创新人才培养制度,激发人才创新活力,推动传统村落文化与旅游产业深度融合和旅游高质量发展。

The integration of culture and tourism industry is the only way to inherit traditional village culture,improve villagers'sense of cultural acquisition and realize the high-quality development of traditional villages.Taking Jiangtou Village,Lingchuan County,Guilin City as an example,this paper analyzed the dynamic mechanism of the integration of culture and tourism in traditional villages.It was found that market demand,government support and media publicity were the external driving forces for the integration of traditional village culture and tourism industry,while cultural space attraction,concept penetration and benefit drive were the internal driving forces for the integration of traditional village culture and tourism industry.Jiangtou Village should dig deep into the traditional village culture and enrich the cultural tourism products,fully mobilize the vitality of the market,stimulate the consumption potential of tourists,strengthen tourism publicity, build Jiangtou Village tourism brand, innovate the talent training system, stimulate theinnovation vitality of talents, and promote the deep integration of traditional village culture and tourismindustry and the high-quality development of tourism.