创业教育驱动大学生NVI形成的链式机制

On the Chain Mechanism of Entrepreneurship Education Driving the Formation of NVI among College Students

NVI即新创企业想法,是大学生创新创业的起点,也是高校创业教育的应然追求。本研究整合积极情绪的拓展-建构理论、信息缺口理论和调节聚焦理论,实证分析创业教育对大学生NVI的作用机制。研究发现:高校创业教育对大学生NVI形成有显著的正向影响;创业好奇心与促进聚焦在创业教育影响大学生NVI中发挥链式中介作用。促进大学生NVI的形成与发展,高校要优化创业教学方法,激发大学生创业情感动机;强化创业实践课程,催生大学生创业行为探索;加大创业支持力度,打造大学生创业良好生态。

New venture idea(NVI)is the starting of innovation and entrepreneurship among college students,as well as the natural pursuit of entrepreneurship education in universities.By integrating the broaden-and-build theory of positive emotions,the information gap theory and the regulatory focus theory,this study empirically analyzes the influence mechanism of entrepreneurship education on college students'NVI.It is found that entrepreneurship education in universities has a significant positive impact on the formation of NVI among college students;entrepreneurial curiosity and promotion focus play a chain mediating role in the impact of entrepreneurship education on college students'NVI.Therefore,it is suggested that entrepreneurship teachers could optimize their entrepreneurial teaching methods to stimulate college students'entrepreneurial emotional motivation,as well as strengthen practical courses so that to guide college students to explore entrepreneurial behavior.In addition,universities could increase support for entrepreneurship to create a good entrepreneurial environment for college students.