数字孪生技术赋能体育产业数字化转型的探索与实践

Exploration and Practice of Digital Twin Technology Enabling the Digital Transformation of Sports Industry

为了推进中国体育产业数字化战略的实施,文章运用文献资料、案例分析、逻辑推理等研究方法,以数字孪生赋能体育赛事、体育场馆、健身休闲、体育制造为例,分析数字孪生技术在体育产业数字化转型中的应用价值,对困难与制约因素进行探讨,并提出实践路径。研究认为:数字孪生有助于加速推进体育产业的数字化转型,可以提升体育赛事运作管理效率、促进体育场馆运营管理的智慧化升级、提升健身休闲活动场景的数字化水平、推动体育制造向“体育智造”转型,在赋能体育产业数字化转型过程中存在数字孪生的关键技术成熟度有待提高、数据资产安全保障机制缺乏、体育产业数字化程度低、体育产业数字化转型的理念认知不足等问题,提出做强体育产业领域数字新基建、加强数字孪生系统的安全保障、建立规范的数字孪生系统管理体系、强化数字孪生应用的“示范效应”等实践路径。

In order to promote the implementation of the strategy of digitalizing sports industry in China,this article takes sports e-vents,stadiums,fitness and leisure,sports manufacturing enabled by digital twin technology as examples to.analyze the application value of the digital transformation of sports industry,discuss the difficulties and constrain and puts forward the practical path through the methods of literature,expert interview,case study,and logical reasoning.The results show that:digital twin technology can help accelerate the digital transformation of sports industry,improve the operation and management efficiency of sports events,promote the smart upgrading of the operation and management of sports venues,improve the digital level of fitness and leisure activity scenes,and promote the transformation of sports manufacturing to"smart sports manufacturing".The digital transformation of sports industry still faces such problems as immaturity of key digital twin technologies,lack of data asset security mechanism,low degree of digitization of sports industry,and insufficient cognition of the concept of digital transformation of sports industry.It is necessary to strengthen the new digital infrastructure in sports industry,strengthen the security guarantee of digital twin system,establish a standard digital twin system management system,and strengthen the"demonstration effect"of digital twin application.