摘要
随着人们生活水平的不断提高和网络技术的不断进步,宠物经济持续增长,宠物配对需求为其中之一。首先,通过对有关群体进行定量调研,获得了关于宠物配对需求的真实数据,并通过Pearson相关系数分析,结果表明,无论是否拥有宠物,调研人员“有意向给宠物配对”与“希望有一个平台提供优质配对服务”之间、“在现有条件下为宠物进行配对存在困难”和“希望有一个安全可靠的平台提供配对服务”之间有着显著的正相关关系。这就可以说明目前搭建一个好的宠物配对联动平台的必要性。最后,通过分析行业现行平台和对被调查人员,对宠物平台提出相关建议。
With the continuous improvement of people’s living standards and the continuous advancement of network technology,the pet economy continues to grow,and the demand for pet matching is one of them.Firstly,through quantitative research on relevant groups,real data on pet matching needs was obtained.Through Pearson correlation coefficient analysis,the results showed that there was a significant positive correlation between researchers’intention to pair pets and their desire for a platform to provide high-quality matching services,difficulties in matching pets under existing conditions,and their desire for a safe and reliable platform to provide matching services,regardless of whether they had pets.This indicates the necessity of building a good pet pairing and linkage platform at present.Finally,by analyzing the current industry platforms and the respondents,relevant suggestions are proposed for pet platforms.
作者
郭帅龙
GUO Shuaiong(Business School,Qingdao University of Technology,Qingdao 266520,China)
出处
《经济研究导刊》
2024年第10期19-22,共4页
Economic Research Guide
基金
2022年山东省大学生创新训练计划项目“寻‘TA’——全国首创受养宠人喜爱的专业化宠物配对联动平台”(S202210429137)的成果。
