摘要
加快电商直播产业集群发展有利于降低生产成本,促进科技进步,重塑市场形象,优化产业链条。电商直播产业集群的纵向逻辑是互动形式的迭代,横向逻辑是电商资源的整合,实践逻辑是产业链条的重组,理论逻辑是产业转型的需求。优化电商直播产业集群,应规范电商直播市场,推进资源优化配置,构建产业服务链条,依托数字技术创新。
The development of e-commerce live streaming industry clusters is beneficial to reduce production costs,promote technological progress,reshape the market image,optimize the industrial chain.The vertical logic of e-commerce live streaming industry clusters is the iteration of interactive forms,horizontal logic is the integration of e-commerce resources,practical logic is the restructuring of industrial chains,and theoretical logic is the demand for industrial transformation.To optimize the e-commerce live broadcast industrial cluster,we should standardize the e-commerce live streaming market,promote the optimal allocation of resources,build an industrial service chain,and rely on digital technology innovation.
作者
陈青
梅瑜娟
CHEN Qing;MEI Yu-juan(School of E-Commerce,Yiwu Industrial and Commercial College,Yiwu 322000,Zhejiang,China)
出处
《江苏经贸职业技术学院学报》
2024年第3期1-4,共4页
Journal of Jiangsu Institute of Commerce
基金
2023年度全国教育科学规划教育部一般项目“高质量发展背景下高职院校产教融合核心能力的体系构建、评价与提升研究”(EJA230468)
浙江省妇联、浙江省妇女联合会2021年度课题“共同富裕背景下浙中留守妇女电商技能培训体系构建研究”(zjfl202105)。
关键词
电商直播
产业集群
直播带货
价值
逻辑
路径
e-commerce live streaming
industrial cluster
live streaming sales
value
logic
path
