乡村民宿提质升级助力乡村全面振兴研究——以山东省青州市为例

Study on Improving the Quality and Upgrading of Rural B&Bs to Promote Comprehensive Revitalization of Rural Areas:Taking Qingzhou City,Shandong Province as an Example

面对游客旅游需求转向品质化和高端化的趋势,乡村民宿迫切需要结合地区元素通过规范化和精细化进行转型。山东省青州市是较早发展乡村民宿的地区之一,其乡村民宿已进入了提质升级的新发展阶段。对青州市乡村民宿存在的典型问题进行分析,提出开展规范管理、强化品牌内涵、优化人才队伍等策略,助力乡村振兴。

Facing the continuous upgrading of touriststourism demand to quality and high-end,rural B&Bs urgently need to be transformed by combining regional elements through standardization and refinement.Qingzhou City of Shandong Province,as one of the earlier areas to explore the development of rural B&Bs,has entered a new development stage of quality upgrading.This paper analyzes the typical problems of rural B&Bs in Qingzhou City,and puts forward the strategies of standardizing management,strengthening brand connotation and optimizing talent team to promote rural revitalization.