乡村振兴视域下红色旅游优化路径研究——基于江西省赣县区DK村的扎根分析

Research on the Optimal path of Red Tourism from the Perspective of Rural Revitalization --Based on the rooting analysis of DK Village,Ganxian District,Jiangxi Province

基于乡村振兴战略总体性分析视角,以江西省DK村乡村红色旅游发展现状为切入点,从宏观政策和微观经验双重视角剖析当前乡村红色旅游发展困境,结合实地调研经验和深度访谈结果,展开数据编码与模型构建,得到路径优化的精益模式。研究发现:乡村红色旅游优化升级的动力因子具有多元性特征,可归纳为政府扶持、运营管理、产业融合和品牌缔造四个核心范畴。应从红色旅游管理队伍专业化、红色旅游产业发展现代化、红色旅游业态联动多元化、红色旅游景区缔造品牌化四个方向引领乡村红色旅游转型升级。

Based on the overall analysis perspective of rural revitalization strategy,taking the development sta-tus of rural red tourism in DK Village,Jiangxi Province as the starting point,the current dilemma of rural red tour-ism development is analyzed from the dual perspectives of macro policy and micro experience,combined with field research experience and in-depth interview results,data coding and model construction are carried out,and the lean model of path optimization is obtained.It is found that the dynamic factors of rural red tourism optimization and up-grading have diversified characteristics,which can be summarized into four core areas:government support,opera-tion management,industrial integration and brand building.The transformation and upgrading of rural red tourism should be led from the four directions of specialization of red tourism management team,modernization of red tour-ism industry development,linkage and diversification of red tourism state,and branding of red tourism scenic spots.