思政元素融入品牌形象设计课程实践教学改革探究

The Necessity and Important Role of Integrating Ideological and Political Elements into the Practical Teaching Reform of Brand Image Design Courses

思政元素融入品牌形象设计课程实践教学是教育发展的必然趋势,对推动教育发展具有重要意义。文章分析思政元素融入品牌形象设计课程实践教学改革的必要性,探讨思政元素融入品牌形象设计课程实践教学改革的重要作用,指出通过案例教学引导学生深入理解、实践项目结合社会实践活动、结合时事热点和行业动态、引导学生关注社会问题、激发学生的创新思维是思政元素融入品牌形象设计课程实践教学的主要策略。

The integration of ideological and political elements into the practical teaching of brand image design courses is an inevitable trend in the development of education,which is of great significance for promoting educational development.The article analyzes the necessity of integrating ideological and political elements into the practical teaching reform of brand image design courses,explores the important role of integrating ideological and political elements into the practical teaching reform of brand image design courses,and points out that the main strategy of integrating ideological and political elements into the practical teaching of brand image design courses is to guide students to deepen their understanding through case teaching.combine practical projects with social practice activities,combine current affairs and industry trends,guide students to pay attention to social issues,and stimulate their innovative thinking.