社交媒体应用、吸收能力与企业综合创新来自中小微企业的经验证据

Social Media Usage,Absorptive Capacity and Corporate Comprehensive Innovation——Empirical Evidence fromMSMEs

中小微企业如何利用社交媒体进行知识的获取及转化吸收,进而实现创新发展?本文基于动态能力理论,收集371家中小微企业的调查数据,研究发现:(1)社交媒体应用促进了中小微企业的综合创新;(2)社交媒体应用增强了潜在吸收能力和现实吸收能力;(3)潜在吸收能力和现实吸收能力均在社交媒体应用与企业综合创新之间起部分中介作用;(4)创新氛围会促进吸收能力与企业综合创新之间的正向关系,并存在被调节的中介效应。本文进一步以科创板与创业板上市公司为研究对象,在面板数据和截面数据两个维度上进行实证检验,相关结论仍然成立。以上结论揭示了社交媒体赋能中小微企业综合创新的吸收能力机理,具有重要实践意义。

How can medium,small and micro enterprises use social media technology to acquire,transform and absorb knowledge,so as to achieve innovative development?Based on the dynamic capabilities theory,this article applied survey data from 371 medium,small and micro enterprises and found that:(1)Social media usage significantly improves the comprehensive innovation performance of medium,small and micro enterprises;(2)Social media usage positively affects potential absorptive capacity and realized absorptive capacity;(3)Both potential absorptive capacity and realized absorptive capacity partially mediate the relationship between social media usage and comprehensive innovation performance;(4)Innovation atmosphere will promote the positive relationship between absorptive capacity and comprehensive innovation performance,and there is a moderated mediation effect.Further,by collecting the social media adoption data of companies listed on the Science and Technology Innovation Board and GEM,and conducting robust test in the two dimensions of panel data and cross-sectional data,the above conclusion still holds.This article reveals the absorptive capacity mechanism of social media technology empowering comprehensive innovation of medium,small and micro enterprises,which can beusedtoguidepractices.