杭州主城区中西快餐连锁店区位选择空间关联特征

Spatial Correlation Characteristics of Location Choices of Chinese and Western Fast Food Chain Stores in the Main Urban Area of Hangzhou City

借助杭州快餐连锁店区位等POI数据,运用核密度、协同区位商方法和地理加权回归模型,分析杭州主城区中西快餐连锁店区位选择的空间关联特征,结果表明:(1)杭州主城区中西快餐连锁店空间热点在中心城区集中分布,并呈星射状向外扩散,中西快餐连锁店的空间分布联系密切.(2)中西快餐连锁店空间分布之间存在一定协同关联性,中式快餐连锁店邻近西式快餐连锁店布局的倾向更强,且运营模式相近的中西快餐连锁店品牌之间的协同区位商也越大.(3)中西快餐连锁店空间关联区位呈现中心集聚、线状延伸特征,且中式快餐连锁店与西式快餐连锁店关联的局域关联空间分布更为显著.(4)中西快餐连锁店空间分布同时呈现相似性和分异性特征,西式快餐连锁店普遍邻近购物商场,而中式快餐连锁店除邻近购物商场之外,还存在部分区位更邻近产业园区、写字楼和居民区,并且西式快餐连锁店受不同区位因素影响的范围均大于中式快餐连锁店.

Based on the POI of fast food chains in Hangzhou,kernel density,collaborative location quotient method and geographical weighted regression model are used to analyze the spatial correlation characteristics of location choices of Chinese and western fast food chain stores in the main urban area of Hangzhou.The results show that:(1)The spatial hotspots of Chinese and western fast food chain stores in the main urban area of Hangzhou are distributed centrally in the central city and spread outwards in a starlike manner,and the spatialy distribution of Chinese and western fast food chain stores is closely related.(2)There is a certain correlation between the spatial distribution of Chinese and western fast food chain stores.Meanwhile,Chinese fast food chain stores tend to be closer to western fast food chain stores,and the more similar the brand operation modes of Chinese and western fast food chain stores are,the greater the collabrative location quotient will be.(3)The spatial correlation location of Chinese and western fast food chain stores shows the characteristics of central agglomeration and linear extension.And the spatial distribution of local correlation of Chinese fast food chain stores with western fast food chain stores is more significant.(4)The spatial distribution of Chinese and western fast food chain stores simultaneously shows similarity and differentiation.Western fast food chain stores generally tend to close to shopping malls while some Chinese fast food chain stores are also near industrial parks,office buildings and residential areas besides shopping malls.Moreover,the spatial scope of western fast food chain stores affected by different location factors is generally wider than that of Chinese fast food chain stores.