“Rural China”的媒介建构研究——以《Sixth Tone》为例

Research on the Media Construction of"Rural China"-Take"Sixth Tone"as an Example

乡村文明在中国经济转型和现代化进程中发挥着重要作用。作为中国形象的重要组成部分,中国乡村的媒介形象能在很大程度上影响国际社会对中国整体形象的感知与理解。本文采用内容分析法,以2016年-2023年10月31日《Sixth Tone》中国乡村的相关报道为研究对象,从报道的形式特征和内容特征两大维度进行测量,总结其报道所建构的框架与呈现策略。研究发现,《Sxith Tone》对中国乡村报道时主要采用“经济后果框架”“医疗健康框架”“生态归因框架”“文化表述框架”“教育体系框架”与“政策监督框架”等六种框架。作为英语世界了解中国的重要窗口,《Sixth Tone》在建构与呈现中国乡村媒介形象时能够使用多元、综合的视角展现中国乡村内部的多样性与复杂性。

Chinese rural areas play an important role in China's economic transformation and modernization.As an important part of China's image,the media image of China's countryside can greatly affect the international community's perception and understanding of China's overall image.This article adopts the content analysis method,takes the relevant report of Sixth Tone in China's countryside from 2016 to October 31,2023 as the research object,measures from the two dimensions of report form characteristics and report content characteristics,and summarizes the framework and presentation strategy constructed by the report.The study found that Sxith Tone mainly uses six frameworks:"Economic Consequences Framework","Medical Health Framework","Ecological Attribution Framework","Cultural Expression Framework","Education System Framework"and"Policy Supervision Framework"when reporting on Chinese villages.As an important window for the English-speaking world to understand China,Sixth Tone can show the diversity and complexity of China's countryside from a diversified and comprehensive perspective when constructing and presenting the media image of China's countryside.