基于青年群体视角的“国潮”文化消费热的思考

Thinking on the“China-Chic”cultural consumption craze based on the perspective of youth groups

“国潮”文化消费热的兴起受多重因素影响驱动。“国潮”文化消费反映了当代青年高度的文化自信和对中华优秀传统文化的强烈认同。在发展中出现的诸如模仿抄袭、重颜值而忽视内涵、高价低质等现象,对青年消费群体的审美观、价值观等产生不良影响,需要政府加强对“国潮”经济市场的监督与管理、社会及学校加强对青年群体的教育引导、企业加强自身品牌建设等,从多个方面着手促进“国潮”经济持续健康发展。

The rise of China-Chic cultural consumption craze is driven by multiple factors.“China-Chic”cultural consumption reflects the high cultural self-confidence of contemporary youth and their strong recognition of China's excellent traditional culture.The phenomena such as copying,valuing appearance while ignoring connotation,high price and low quality,which appear in the development,have a negative impact on the aesthetics and values of young consumer groups.It needs the government to strengthen the supervision and management of the“China-Chic”economic market,the society andcolleges to strengthen the education guidance of young people,and enterprises to strengthen their own brand building,so as to promote the sustainable and healthy development of the“China-Chic”economy from many aspects.