信息生态链视角下出版业数字化运营路径研究

Research on the Digital Operation Path of Publishing Industry under the Perspective of Information Ecological Chain

以中国澳门出版业为例,阐释社交网络为出版业数字化运营带来的新机制与新趋势。在此基础上,以信息生态链理论为指导,从内容生态、用户生态和环境生态三个层面进一步挖掘其信息链构成要素,构建社交网络应用下出版业数字化运营信息生态链结构模型。为提升数字化运营能力,出版业需要重视持续信息流转与能量交互,进一步强化顶层设计,重塑文化生产要素,实现多元主体价值共创,促进出版业协调有序建设、健康平衡发展。

Taking the publishing industry of China Macao as an example,we explain the new mechanisms and trends brought by social networks to the digital operation of the publishing industry.On this basis,guided by the information ecological chain theory,we further explore the components of the information chain from the three levels of content ecology,user ecology and environment ecology,and construct a model of the information ecological chain structure of the digital operation of the publishing industry under the application of social networks.In order to enhance the digital operation capability,the publishing industry needs to pay attention to the continuous information flow and energy interaction,further strengthen the top-level design,reshape the cultural production factors,realize the value co-creation of multiple subjects,and promote the coordinated and orderly construction,healthy and balanced development of the publishing industry.