店馆融合:实体书店参与全民阅读服务研究

Integration of Bookstores and Libraries:A Study on the Participation of Brick-and-mortar Bookstores in Nationwide Reading

“店馆融合”在理念上顺应新时代新文化的需要,在实践中实现服务对象和内容资源的高度互补,能大力推动实体书店参与全民阅读服务。“店馆融合”的实现主要通过三种模式,即主体为个体运营的书店主导、主体为公共性质的图书馆主导以及扎根社区的政府主导。稳定发展且可持续的“店馆融合”模式为读者提供丰富的内容资源和服务体验价值,为书店解决生存危机且创造文创经济价值,为图书馆文化宣传和公共服务进行价值赋能。针对目前“店馆融合”在全民服务中存在的问题,提出精准聚焦服务目标、充分发挥资源优势、提升服务价值等促进店馆融合发展的对策建议。

Conceptually,the“integration of stores and libraries”responds to the needs of a new era and a new culture.In practice,it realizes a high degree of complementarity between service targets and content resources.It can also vigorously promote the participation of brickand-mortar bookstores in reading services for all.The realization of“integration of bookstores and libraries”is mainly achieved through three models:bookstore-led where the main body is individually operated,library-led where the main body is public in nature and government-led where it is rooted in the community.The stable and sustainable“integration of stores and libraries”provides readers with rich content resources and service experience value,solves the existential crisis and creates cultural,creative and economic value for bookstores,empowers libraries with value for cultural promotion and public service.Aiming at the problems existing in the universal service of“integration of bookstores and libraries”,this paper puts forward the countermeasures and suggestions to promote the development of store and library integration,such as focusing on the service objectives precisely,giving full play to the advantages of resources,enhancing the value of services.