摘要
Loyalty programs have been a hit since the 1980s,and in 2022,they were still pulling in big bucks.American Airlines made a cool USD3.1 billion,while Marriot scored UsD2.7 billion.Talk about cashing in!According to McKinsey,3 out of 4 members of top loyalty programs change their spending habits just to rack up more rewards.Dedication,much?
