思政元素融入高职院校市场营销专业教学刍探

Exploration of Integrating Ideological and Political Elements into the Teaching of Marketing Majors in Higher Vocational Colleges

思政元素有机融入高职院校专业课教学,有利于全面落实职业教育立德树人根本任务。以课程教学改革、职教根本任务和青年学生成长需求为切入点,对思政元素融入高职专业课教学的必要性进行分析。以高职院校市场营销专业的教学实践为例,从注重对课程思政元素的深入挖掘、建设课程思政教学团队、转变教学方法、完善教学评价体系等方面,探讨思政元素融入高职院校市场营销专业教学的具体策略。

The organic integration of ideological and political elements into the teaching of professional courses in vocational colleges is conducive to the comprehensive implementation of the fundamental task of moral education in vocational education.Starting from the reform of curriculum and teaching,the fundamental task of vocational education,and the growth needs of young students,this paper analyzes the necessity of integrating ideological and political elements into the teaching of vocational courses.Taking the teaching practice of marketing major in vocational colleges as an example,this paper explores specific strategies for integrating ideological and political elements into the teaching of marketing major in higher vocational colleges,focusing on in-depth exploration of course ideological and political elements,building course ideological and political teaching teams,transforming teaching methods,and improving teaching evaluation systems.