三亚市旅游危机管理对策研究

Study on Countermeasures of Tourism Crisis Management in Sanya City

三亚市地处海南岛最南端,具有独特的气候、自然和人文景观资源,是国内外游客首选旅游目的地之一。在现代信息产业助推传媒飞速发展的当今,危机管理对旅游目的地发展至关重要。本研究以三亚旅游城市危机管理为研究对象,在分析现状基础上梳理问题,提出相应对策。

Sanya City is located in the southernmost part of Hainan Island,with unique climate,natural and cultural landscape resources,is one of the preferred tourist destinations for both domestic and foreign tourists.With the development of modern information industry boosting the rapid development of media,crisis management plays a crucial role in the development of tourist destinations.This study takes the crisis management of Sanya tourism city as the research object,identifies problems based on an analysis of the current situation,and proposes corresponding countermeasures.