数实融合与企业出口产品策略优化:基于柔性生产视角

Digital-Substantive Integration and Optimization of Export Product Strategies for Firms:Based on the Perspective of Flexible Production

本文构建了一个包含数字企业的多产品异质性企业模型,从柔性生产视角深入探索了数字企业赋能多产品企业出口产品策略优化的理论机制。我们采用2000-2016年中国微观企业层面的数据,构建模型检验了数字接近度对中国制造业企业出口产品策略的影响及其机制。研究结果表明:中国制造业企业与数字企业间接近度的提升不仅扩张了其出口产品范围,还显著提升了其出口偏度,在改善企业内资源配置的同时丰富了其出口产品范围,实现了中国企业出口产品策略在效率与多样性上的共同提升。此外,机制分析结果表明,数字接近度的柔性生产效应不仅直接提升了制造业企业的柔性生产能力,还间接提高了市场竞争程度,最终驱动制造业企业出口产品策略的优化。

This paper constructs a model of multi-product heterogeneous firms that includes digital firms and investigates the theoretical mechanism of digital firms that empowers multi-product firms to optimise their export product strategies from a flexible production perspective.Using Chinese firm-level data from between 2000 and 2016,it develops an econometric model to examine the effect and mechanism of digital proximity on the export product scope and skewness of Chinese manufacturing firms.The results of the study indicate that increasing digital proximity not only helps to expand the export product scope,but also significantly improves their export skewness,which enhances intra-firm resource allocation and enriches their export product scope,thus achieving the joint improvement of Chinese firms'export product strategies in terms of efficiency and diversity.The analysis of the mechanism also reveals that digital proximity not only directly improves the flexible production capacity of manufacturing firms through the flexible production effect,but also indirectly increases the degree of market competition,ultimately driving the optimisation of export product strategies for manufacturing firms.