体育强国视阈下胶东地区舞狮文化发展SWOT分析

SWOT Analysis of the Development of Jiaodong Lion Dance Culture under the Vision of Sports Power

文章运用文献资料法、专家访谈法、实地调查法和逻辑分析法等研究方法。研究发现:舞狮团创作经费低、高校学生为选材提供优势,但市场开发经验不足、舞狮表演技术欠缺等是发展的劣势。庆典活动的重视和政策扶持为舞狮文化发展提供了发展机遇,而就业选择不平衡和外来体育文化入侵则给舞狮文化发展带来了挑战。

The study used literature data,expert interviews,feld work and logical analysis.It is found that the lion dance troupe has low creative funds,college students provide advantages for material selection,but the lack of market development experience and lack of lion dance performance technology are the disadvantages of development.The importance and policy support of celebration activities provide development opportunities,while the imbalance of employment choice and the invasion of foreign sports culture bring challenges.